The Process
collect some scraps
We started with a collection of raw materials, and outstanding pieces of fabric.
physical patterns & digitalization
This was our first experience with fabric scraps. The shapes, colors, and textures moved us to another dimension: irregularity was the hidden opportunity, the raw diamond we needed to bring to the light.
The fabric isn’t clean-cut and it means many strands everywhere, little pieces of freedom that create fantastic new shapes.
Every piece is unique.
visual language & applications
Starting from the patterns FVL loved the most, we created a new, modern and ownable visual language, able to make a transparent and emotional connection with people.
We want to talk about sustainability technically and also in a new and creative way, to push the boundaries of the industry commitment a little bit further.
applications
the bag
pattern for a textile shopping bag
the stand
pattern for the backdrop wallpaper